kITSY CO SERVICES
Kitsy Co specializes in project-based creative consulting, marketing and visual branding services - think art, design, your overall look and feel. I’m pretty straightforward when it comes to services, not going to push or sell something you don’t want or need. I focus in simple project work to help you build a foundation to launch you to your next step. This is particularly fitting for new and growing businesses. My passion lies in helping develop business concepts, brands and kick-off marketing strategies, and my ultimate goal is to deliver you results that you can then run with.
Major point of consideration: I have long tenure in accounting firm marketing, so I have a sweet spot for more traditional industries. Actually, the more “boring” the better. Why? Because creativity can (and should) be applied to any industry and market. It’s an easy way to differentiate yourself - exercising a more creative branding approach.
Physical art doesn’t tend to be lumped in with branding, design and digital services, but if you have a physical presence, art is everything. It is the ultimate way to tell a story - to tell your story - and it’s a simple way for businesses to extend their brand in a visual way. Custom art offerings available by Kitsy Co include art prints, oil and acrylic painting, murals, works of wood, and custom projects. If you can think it, let’s bring it to life.
Branding as a service can seem very vague. Some focus on brand identity, strategy and messaging. Kitsy Co focuses more on the visual branding side of things - all the visual components that make up your look and feel. That may be through design, your physical space or even your website. Branding is essentially a compilation of services that tie together your marketing and public-facing efforts so they’re cohesive and connect to your business.
What isn’t content these days? Brochures - content. Blog - content. Social media - content. Website - content. And content isn’t just writing; it’s how you execute and promote it… through your website, blog, social media, newsletter, targeted emails and more. Kitsy Co can help you set up any of the above - from content calendars and strategy to site launches and packaged content for scheduling - as well as execute non-technical (expository) writing.
Graphic design is where my artist background and marketing experience meet in the middle - collateral design, brochures, one-pagers, business cards, printable invitations and party favors, logos, business maps, presentations. Other services include spatial design (visual branding), brand standards guide development and custom graphics. I hand-draw a lot of my graphics, use bold patterns and pops of color, as well as simplicity and white space. Every detail matters. I’m not talking fancy, elaborate design, just something clean, simple, appealing and maybe even fun.
marketing and creative consulting
Again, consulting can seem like one of those vague service offering areas, but sometimes you just need someone to listen and talk you through what you want to do. Ideas and concepting are a sweet spot for me. If you want to chat for a couple of hours and need a strategic marketing plan built out for you to execute yourself, let’s talk. If you want to reinvent your space so it’s visually branded but you’d prefer to DIY the actual work, I can give you a guide to follow. I love helping others and want you to get the best bang for your buck.
website and digital
I help establish a digital presence for your business so that people can find you when searching online. That may mean a new website build, a website design refresh, social media page development and launch, blog or social content strategy, consulting on any of the above, and more. Note, all of my websites are designed through Squarespace using simple, customized templates that YOU will easily be able to edit or manage once launched.
ad-hoc project work
You may need help with something not listed above, and I might be able to help you. For example, I was once asked if I could make a mobile dressing room for a boutique who was showing at a local holiday fair. Yes! I then helped another client completely revamp their job descriptions, including the base template, to inspire candidates to apply. It’s not always easy to find exactly the service you’re looking for online. If that’s you and you’re looking for a service in the creative or marketing realm, give me a shout to see.